Marketing With a Creative Twist

projects

Time to get creative with your marketing ideas.

No more relying on "hacks" that everyone else is using. 23 is about no-nonsense strategy and execution that is based on creative approach, research, know-how, hard work, and most importantly, customised initiatives that deliver results.

I'm here to help you build a relevant, unique and original brand that breaks through the digital noise. Together we define the right words and messages that set you apart from your competition and create a strong connection with your audience.

Branding.

copywriting

All great brands have one thing in common: great copy. I offer a full content management, from research, strategy and planning, to writing and publishing.

“Copy is a direct conversation with the consumer.”

Shirley Polykoff

Chase Creative

2019

Chase Creative is a third brand created within the Chase family. Chase Creative is a Social Storytelling Agency for cutting-edge brands and their clients range from National Geographic and Tomorrowland to European Youth Card Organization. Their main service is creating genuine social stories that build brand communities. From engaging social videos, high-quality narrative podcasts, or micro-content, Chase Creative helps brands and people getting better at social. As a consultant, I've been helping them developing strategic decisions and supporting their content marketing team. In addition, I'm also organizing workshops that cover relevant marketing topics such as LinkedIn management, setting up conversion funnels, and the importance of branding.

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Barco

2019

Barco NV is a Belgian technology company specializing in digital projection and imaging technology, focusing on three core markets: entertainment, enterprise, and healthcare. It employs 3600 employees located in 90 countries. The company has 400 granted patents. Barco is headquartered in Kortrijk, Belgium, and has its own Sales & Marketing, Customer Support, R&D, and manufacturing facilities in Europe, North America, and Asia-Pacific. As a part of the Barco content team, I worked on copywriting assignments for their medical and education solutions. I was in charge of writing articles, leaflets, booklets, catalogues, video scripts, and managing social media. Added to copywriting, I also managed photoshoots, and worked closely with a creative team on the design and visuals for campaigns.

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Sendowl

2020

SendOwl makes it easy for you to sell digital products direct to your audience from your blog, social media, or anywhere you can paste a link. We take care of the boring stuff: integrating with your payment processor, providing a streamlined checkout, and securing product delivery. SendOwl platform gives you the tools to boost your revenue with features such as 1-click upsells and mobile-optimized checkout, giving you more time to focus on growing your business.

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Barco

2019

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WOMAN'S DAY

ADV illustrations 2020 - 2021.

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ISOMETRIC

Web illustrations 2021 - 2022

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ABSTRACT

Editorial illustrations 2020 - 2021.

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transparent shapES

Editorial illustrations 2020 - 2021.

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My Skills.

copy

Expect nothing less than great content, that is both SEO ready and created to connect specifically with your audience. Research and briefing are crucial in the first stage, but then it all comes down to writing that juicy copy that will attract customers. Along with writing, I also offer a full content strategy service, ensuring that your content has the quality, consistency, and customized distribution, with gratifying results.

strategy

Strategy is the foundation of your business. The more solid it is, the better your business will endure any weather. It defines the market where you compete, and how you compete. Quite crucial stuff for the success of your business, if you ask me. I can help you define the goals you need to pursue and, more importantly, the initiatives you're going to accomplish to achieve those goals.

branding

Dan Wieden once said: "People do not buy goods or services. They buy relations, stories and magic".The idea behind your business can tell a powerful story around which your brand should be built on it. Branding is not a short-term project, but once you get it right, it has long-term benefits. We begin by defining your mission, vision, concept, then name, logo and work through messaging, tone of voice and personality, to conclude with colour palettes, fonts, and typography.

web design

Whether it's building an entirely new website or reimagining your current one, I can create the website for your business. Forget about the predictable. Wave goodbye boring layouts and grid rules that many DIY website builders will lure you in. Here, in my shop, it's all about making the rules and then breaking them. I like to think outside the box and if your business is looking for something unorthodox, let's create some magic together! Standing out is always better than blending in, wouldn't you agree?

Design Thinking

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90%

Jun Song

Brand Building Content Strategist

"I’ve been lucky to work with Iva in different capacities over the years, first as a colleague and now as a client. She never disappoints and always stays true to her creative spirited soul. Iva is a rarity in today’s marketing landscape. I couldn’t be happier with how she captured my own personality and moved me from ideation to launch of my digital brand identity."

Servane Riera

CEO @Comptoir Design Lab

"I worked with Iva on the full creation of our website, and in the meantime, we also worked on the brand guidelines with her. Iva is responsive and very creative, as well. The things she proposed matched a lot with what I wanted to show, in the way I wanted, even if it was not easy for me to explain what I wanted. She took the time to listen to me, my philosophy, our business, our clients, and from that we got something great."

Jens Willemen

CEO @KaironLabs

"Iva joined our team and during 6 months worked tirelessly to craft our social media and branding strategy, set up marketing initiatives and eventually she built out the foundation for our team to hire a full time in house marketing team. Cannot recommend her enough for teams that are serious about getting their marketing right!"

Nicole Huyghe

CEO @ boobook

I've known Iva for a few years now. She is a real joy to work with, even if only because of her ever appearing smile and enthusiasm. Probably as important, she is a very professional marketer and a great copywriter. She recently helped us out with our new website, after we got stuck with another provider who let us down. Once Iva was on the case, things moved swiftly with a great result!What I like a lot about Iva, is her focused business & marketing mindset.

Hanne Page

VP Marketing @Sensolus

"Working in a tech startup with a small team of all-around marketers, I felt the need to expand our team and hire an expert to support us with our thought leadership and copywriting. We found exactly that with Iva: she contributed to our content strategy and editorial calendar, initiated and delivered a set of articles and Social Media posts, helped us set up reporting dashboards to track our progress, and provided relevant insights and best practices along the way!"

Kasper Vandenberghe

Founder @ MOVEDBYMATTER

"I started my production house MOVEDBYMATTER and I needed someone who would help me with the branding and make a website. A friend recommended Iva and it was a good decision because it's indeed great to work with her! It was interesting to see how she found inspiration to build the brand story!"